Marketing

August 29, 2022

Mindful School Marketing Podcast

When like-minded professionals come together, great things happen. So when we were approached by Mindful School Marketing Podcast hosts, Aubrey and Tara, we jumped at the opportunity to bring thoughtful

by Chanelle Heshusius

June 21, 2021

3 Simple Online Marketing Tips for Schools to Increase Enrolments

Schools are Businesses Schools are businesses and, as we all know, attracting enrolments (or butts on seats as some like to say) are as important as finding customers. As many discover a

January 18, 2021

The Art of Communicating to Families

You need to treat all families as individuals Given you have asked the right questions, you’ll be able to easily segment your audience and send them the most relevant information. Segmenting

October 13, 2020

Why timely follow up is critical

A series of steps you have to do Now you are successfully capturing leads, the key is to make sure you follow up on all of them in a timely manner.

September 14, 2020

Why the right questions are key

So what questions should you ask on your website? Now you have web forms running on your website, and they are prominent, you must avoid falling for the trap of asking

July 15, 2020

Why many schools make this costly mistake

They bury their key forms We know the primary goal of your website is to capture leads; we have presented the advantages of a central database; we have identified the top

July 2, 2020

Where are your school leads coming from?

Lead Source vs How Did You Hear About Us One of the most fundamental mistakes we see schools’ struggle with is - how did we capture that lead in the first

Podcast

June 11, 2020

Managing leads and enquiries

Our podcast interview with imageseven

June 7, 2020

Where to store all those enquiries?

Spreadsheets, Event Management Software, Your inbox ... The lifeline for every school is future families and the majority of these will come from attending an event (virtual or in-person) or filling