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Marketing

Marketing
June 21, 2021

3 Simple Online Marketing Tips for Schools to Increase Enrolments

Schools are Businesses Schools are businesses and, as we all know, attracting enrolments (or butts on seats as some like to say) are as important as finding customers. As many discover a
by Greg Campitelli
Marketing
January 18, 2021

The Art of Communicating to Families

You need to treat all families as individuals Given you have asked the right questions, you’ll be able to easily segment your audience and send them the most relevant information. Segmenting
by Antony Campitelli
Marketing
October 13, 2020

Why timely follow up is critical

A series of steps you have to do Now you are successfully capturing leads, the key is to make sure you follow up on all of them in a timely manner.
by Greg Campitelli
Marketing
September 14, 2020

Why the right questions are key

So what questions should you ask on your website? Now you have web forms running on your website, and they are prominent, you must avoid falling for the trap of asking
by Antony Campitelli
Image by Gabe Raggio from Pixabay
Marketing
July 15, 2020

Why many schools make this costly mistake

They bury their key forms We know the primary goal of your website is to capture leads; we have presented the advantages of a central database; we have identified the top
by Greg Campitelli
Marketing
July 2, 2020

Where are your school leads coming from?

Lead Source vs How Did You Hear About Us One of the most fundamental mistakes we see schools’ struggle with is - how did we capture that lead in the first
by Antony Campitelli
Marketing
Podcast
June 11, 2020

Managing leads and enquiries

Our podcast interview with imageseven    
by Antony Campitelli
Marketing
June 7, 2020

Where to store all those enquiries?

Spreadsheets, Event Management Software, Your inbox ... The lifeline for every school is future families and the majority of these will come from attending an event (virtual or in-person) or filling
by Greg Campitelli
Marketing
May 31, 2020

Is it enough to make a school tour virtual or is there a better way?

I think there most definitely is... This is the question posed by Brad Entwistle at imageseven on his School Marketing Journal podcast, where I sat down to talk about the challenges
by Greg Campitelli
Marketing
May 26, 2020

The #1 Goal of Your School’s Website

Why it is not about Current Families or Alumni The lifeline of every educational institution is filling their pipeline with prospective families. Yet as a sector, we do little to monitor
by Antony Campitelli
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