January 18, 2021

The Art of Communicating to Families

You need to treat all families as individuals Given you have asked the right questions, you’ll be able to easily segment your audience and send them the most relevant information. Segmenting

by Antony Campitelli

Marketing

October 13, 2020

Why timely follow up is critical

A series of steps you have to do Now you are successfully capturing leads, the key is to make sure you follow up on all of them in a timely manner.

by Greg Campitelli

Marketing

September 14, 2020

Why the right questions are key

So what questions should you ask on your website? Now you have web forms running on your website, and they are prominent, you must avoid falling for the trap of asking

by Antony Campitelli

Marketing

July 15, 2020

Why many schools make this costly mistake

They bury their key forms We know the primary goal of your website is to capture leads; we have presented the advantages of a central database; we have identified the top

by Greg Campitelli

Marketing

July 2, 2020

Where are your school leads coming from?

Lead Source vs How Did You Hear About Us One of the most fundamental mistakes we see schools’ struggle with is - how did we capture that lead in the first

by Antony Campitelli

Marketing

Podcast

June 11, 2020

Managing leads and enquiries

Our podcast interview with imageseven

by Antony Campitelli

Marketing

June 7, 2020

Where to store all those enquiries?

Spreadsheets, Event Management Software, Your inbox ... The lifeline for every school is future families and the majority of these will come from attending an event (virtual or in-person) or filling

by Greg Campitelli

Marketing

May 31, 2020

Is it enough to make a school tour virtual or is there a better way?

I think there most definitely is... This is the question posed by Brad Entwistle at imageseven on his School Marketing Journal podcast, where I sat down to talk about the challenges

by Greg Campitelli

Marketing

May 26, 2020

The #1 Goal of Your School’s Website

Why it is not about Current Families or Alumni The lifeline of every educational institution is filling their pipeline with prospective families. Yet as a sector, we do little to monitor

by Antony Campitelli

Marketing

March 31, 2020

Discover How To Run School Tours during the COVID-19 crisis

How live-stream technology can keep your tours on a roll Part 3 of our 3 part series. Be sure to read Part 1 and Part 2 The lifeline of every school is

by Antony Campitelli

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