September 14, 2020

Why the right questions are key

So what questions should you ask on your website? Now you have web forms running on your website, and they are prominent, you must avoid falling for the trap of asking

by Antony Campitelli

Marketing

July 15, 2020

Why many schools make this costly mistake

They bury their key forms We know the primary goal of your website is to capture leads; we have presented the advantages of a central database; we have identified the top

by Greg Campitelli

Marketing

July 2, 2020

Where are your school leads coming from?

Lead Source vs How Did You Hear About Us One of the most fundamental mistakes we see schools’ struggle with is - how did we capture that lead in the first

by Antony Campitelli

Marketing

June 7, 2020

Where to store all those enquiries?

Spreadsheets, Event Management Software, Your inbox ... The lifeline for every school is future families and the majority of these will come from attending an event (virtual or in-person) or filling

by Greg Campitelli

Marketing

May 26, 2020

The #1 Goal of Your School’s Website

Why it is not about Current Families or Alumni The lifeline of every educational institution is filling their pipeline with prospective families. Yet as a sector, we do little to monitor

by Antony Campitelli