TRACKER TALK
Super informative resources and inspiration just for you and your school, by our Enquiry Tracker team of experts.
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Beyond Education
The Big Challenge Facing Schools – Customer VS Client?
EPISODE 4 | Join special guest Frank Donaldson, President [...]
News
Marketing
The #1 Goal of Your School’s Website
Why it is not about Current Families or Alumni [...]
Is it enough to make a school tour virtual or is there a better way?
I think there most definitely is... This is the question posed by Brad Entwistle at imageseven on his School Marketing Journal podcast, where I sat down to talk about the challenges schools face now that the previously unquestioned open days, school tours etc. are no longer the normal during [...]
The #1 Goal of Your School’s Website
Why it is not about Current Families or Alumni The lifeline of every educational institution is filling their pipeline with prospective families. Yet as a sector, we do little to monitor or capture future enquiry data. We are great at managing the current student body and immediate incoming cohort, [...]
Discover How To Run School Tours during the COVID-19 crisis
How live-stream technology can keep your tours on a roll Part 3 of our 3 part series. Be sure to read Part 1 and Part 2 The lifeline of every school is future enrolments and this is more critical than ever in today’s environment. Schools’ need to double down [...]
Why keeping School communities connected is critical during COVID-19
Here is Part 2 in our 3 part series. You can read Part 1 here Part #2: Keeping School Community Connected during COVID-19 Schools are far more than the sum of the collection of classes taught. Instead, they are rich communities that thrive on an adverse mix of activities [...]
The 3 Marketing Pillars that Schools must address under COVID-19
Why is this important? The COVID-19 pandemic has forced schools to close their facilities for reasons that are obvious to us all. While teachers still need to educate online, school marketers and admissions staff have to think differently. The next months will be crucial to a school's business in [...]
Discover how Santa Maria College easily manages future enquiries
A Real World Case Study - Managing School Enquiries Mrs Kylie Lawtey is the Admissions & Marketing Leader at Santa Maria College, a Catholic all-girls high school located in the Melbourne suburb of Northcote, Victoria, Australia. She has been an active user [...]
