The biggest challenge I faced when it came to managing future student enquiries was that we didn’t have a system to record relevant details of families that requested an enrolment pack. Instead, we just handed them out randomly with no record of who they were going to, the age of the prospective student or anything else…
We also used TryBooking for tour bookings which worked ok. However, now with Enquiry Tracker, or as I like to call it ET, we can not only see when/if a family has attended an Open Day, but whether they have requested an Enrolment Pack, had a Personal Tour etc. Even better is that all the information is stored in one place and each family has its own history.
Previously, we did not ask families to pre-register for Open Day, but now with Enquiry Tracker, this process is straightforward and, in fact, when we used Enquiry Tracker at our Open Day for the first time last year, we found that over 80% of families pre-registered which drastically reduced congestion on the day as families did not need to stop and enter their full details. We now have all family information in one place, using one easy system.
We have our student ambassadors use “CheckIn mode” at our Events to welcome families and gather additional relevant information.