Your Students are you best brand ambassadors
Now that families have booked to come to an event, this is the moment where you can utilize your greatest asset – your students. Sadly, this is where some schools miss the boat by not allowing, or not fully maximizing, students as tour ambassadors at major events.
This is misplaced opportunity.
Why? All schools readily accept the proposition that students are their best asset as they represent the product of your hard work. How they conduct themselves in public, how they communicate about your school, and how they interact with others is one of your best marketing tools.
Put Students Front and Center
Consider putting your students in a formal leadership position as ambassadors at events. (In fact, doing so ensures these leadership positions are accessible to a far greater student demographic rather than the usual leadership suspects.) Since events are one of the most popular ways for families to learn about your school, why not have students actively participate in welcoming families as they arrive?