TRACKER TALK
Super informative resources and inspiration just for you and your school, by our Enquiry Tracker team of experts.
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Beyond Education
The Gap Year: To Leap or Not to Leap
EPISODE 10 | Join Rae Nelson, Board President of [...]
News
Enquiry Tracker – Official Launch
Enquiry Tracker is here! We are finally here! I [...]
Marketing
Where to store all those enquiries?
Spreadsheets, Event Management Software, Your inbox ... The lifeline [...]
Why the right questions are key
So what questions should you ask on your website? Now you have web forms running on your website, and they are prominent, you must avoid falling for the trap of asking so many questions that the experience becomes intrusive. Sometimes less is best, and with the right system you [...]
Why many schools make this costly mistake
They bury their key forms We know the primary goal of your website is to capture leads; we have presented the advantages of a central database; we have identified the top lead source as being your web forms. So, now you have to make sure these forms are easy [...]
Where are your school leads coming from?
Lead Source vs How Did You Hear About Us One of the most fundamental mistakes we see schools’ struggle with is - how did we capture that lead in the first place? Now, there is a subtle difference between why a family may choose your school (word of mouth, [...]
Managing leads and enquiries
Our podcast interview with Image Seven In this episode of the School Marketing Communications Podcast, Charlie Maughan and Rita Kilroy at Image Seven talk about Facebook transparency tools and what this means for schools. In the Deep Dive, Charlie is joined by Brad Entwistle and Greg [...]
Where to store all those enquiries?
Spreadsheets, Event Management Software, Your inbox ... The lifeline for every school is future families and the majority of these will come from attending an event (virtual or in-person) or filling out a form on your website to get more information. So where does the enquiry go? For some [...]
Is it enough to make a school tour virtual or is there a better way?
I think there most definitely is... This is the question posed by Brad Entwistle at imageseven on his School Marketing Journal podcast, where I sat down to talk about the challenges schools face now that the previously unquestioned open days, school tours etc. are no longer the normal during [...]
